The World Beer Awards, one of the largest competitions in Europe and one of the most prominent in the world, contacted Beer Events to be its Brand Ambassador in Spain and to be able to contact breweries in the state to explain the competition and make it known to promote the registration of Spanish breweries.
Beer Events is the organiser of the Barcelona Beer Challenge, the most important beer competition in Southern Europe, with more than 1000 entries and 9 editions behind it.
Beer Events selected a number of breweries with the right profile to participate in the World Beer Awards, contacted them and explained the rules and registration process.
Thus, Beer Events can represent and increase the number of Spanish beers registered for an international competition in order to give a voice and support to the brewer and to make them known internationally.