On November 20, 2024, Barcelona hosted a new edition of IBTM World, a key event on the calendar for the tourism and business ecosystem. The fair brought together the leading players in the MICE sector (Meetings, Incentives, Conferences, and Exhibitions), further establishing the city as a global reference in this field.
Thanks to our collaboration with Turisme de Barcelona, we had the opportunity to take part in this major event, energizing the atmosphere with a craft beer bar. It was a unique chance to promote Barcelona’s craft beer and continue spreading the unique spirit of our city at international events.
In this edition, Beer Events took charge of setting up the bar during a party at the Turisme de Barcelona booth, accompanied by a DJ who set the rhythm for the event, creating a lively and festive atmosphere that contributed to the success of the day. We offered a selection of three iconic beers from local Barcelona producers: Cervesa Espiga, Garage Beer Co, and Barna Brew, which were very well received by attendees, who enjoyed our beers and had the opportunity to experience the quality of local production.
Our collaboration with Turisme de Barcelona, with whom we have worked for years, reaffirms our commitment to promoting craft beer as a cultural and tourist asset of the city. We are deeply grateful for the trust placed in us and for the privileged space they offered at their stand.
